Best Degrees in Marketing in South Africa!


Wednesday, 23 September 2020

We live in a very competitive world. One that requires companies, entrepreneurs, and anyone who owns a small business to resort to Marketing in order to make a name for themselves. Whether it is through an ad in the tv, a sign in the streets, or the most common one nowadays, through social media, Marketing allows you to succeed in a highly competitive market by attracting customers. Are you interested in studying Marketing? Discover the best programmes available in South Africa.



The Importance of Marketing


Marketing is crucial to the success of every organization. Anyone offering a product or service would benefit from having a marketing brain on their team. 


Marketing centers on the study of market and consumer behaviors and it analyzes the commercial management of companies in order to attract and retain customers by satisfying their wants and needs. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs and overall media exposure.
 
Marketers help organizations to identify and understand their customers, and come up with ideas to communicate the benefits and unique selling points that pertain to an organization’s product or service.
 

Advantages of pursuing a career in Marketing: 


Marketing professionals are highly demanded
The demand for marketing professionals has been on the rise for some time now and it doesn’t seem to decrease in the future because as long as companies need to attract customers, marketing professionals will be needed as well.

The earning potential is huge
Marketing professionals are highly praised as companies depend on them to succeed. Because of that you will have a high earning potential.

There is a wide spectrum of job opportunities
Business in the digital age has taken this creative career field and made it a world of opportunity. As  a marketing professional you may work as: a marketing manager, a product manager, a social media manager, a web content writer, a search engine optimization specialist, a market research analyst or, a supply chain analyst.
 
This is a very creative kind of career
If you are not the static type, maybe marketing is for you. This is a very creative career that seeks innovation and attraction. You will never be bored as new projects will appear constantly. Plus, there is a wide range of areas of marketing you can specialize in: online marketing, consumer behaviour, decision science, international marketing, fashion and marketing, sports marketing, business management with marketing, among others.

Types of Bachelor’s degrees in Marketing

 
At undergraduate level, marketing degrees are available both as a BA (Bachelor of Arts) or a BS (Bachelor of Science). The main difference between a Marketing BA and a Marketing BS is that a BA involves more of an emphasis on humanities, while BS focuses more on the scientific, mathematical and technological aspects of the subject.
 

Best degrees in Marketing


The following are the best degree programmes in Marketing in the South African country:




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